Feb 092015

Sex toy retailers who truly care about ethics, design, the blogging community, and customer satisfaction are few and far between. Even more so when you’re looking for a retailer based in Australia. MissX ticks all of these boxes, and I’m here to tell you why you should support the crap out of them.

Photo by Jess Lafrankie for MissX.com.au

(If this photo does not arouse you, please exit the premises immediately.)

I first became aware of MissX a couple years ago. Owner Camila emailed me to thank me for all my reviews, explaining that she routinely used them to “judge” toys on whether or not to stock them in her new online shop. “Not only your reviews are awesome,” she wrote, “but your blog looks great and doesn’t hurt my eyes like so many out there.”

Of course I was wooed, but I was also intrigued by Camila’s concept for her shop. It was to be curated, stocking solely well-designed, body-safe, and effective sex toys. I hear that a lot, but it wasn’t long before MissX was making good on this promise.

Recently Camila and her business partner Bryce purchased Skype consulting with me to discuss their updated site design and vision for their business moving forward. Aside from being adorable (I’m sorry but I’m a 14-year-old and I still find Aussie accents and turns of phrase so cute), it was clear that they wanted to have a clean yet spunky site design, respect rather than condescend to their customers, and cultivate a social media presence different from your average sex shop. We bonded over our hatred of illegible website text and “sex fact” tweets.

With the site design, Camila and Bryce expressed their desire to shy away from stock photos, and steer more queer and gender ambiguous, which I think is one of the biggest things that will set them apart. They are also responsible for The Cutest Sex Toy Photo Ever Taken:

Kittens with sex toys! Photo by Theresa Harrison.

(Pictured: LELO Mona 2, Jopen Comet G Wand, Tantus Feeldoe Slim, Fun Factory Stronic Zwei)

MissX’s selection is sparse, but that is by design. They carry a limited range of products — only the best, often as determined by sex toy reviewers like myself. They’d like to expand their selection a bit more, but they need to grow and accumulate the financial backing for that, which is why you should purchase from them if you are able. My suggestions?

Currently, MissX is only shipping to Australia and New Zealand. They ship within 24-48 hours by Australian Post. Express shipping (next business day) is $10, or you can get free regular shipping on orders over $150. As a fun bonus, MissX plants a tree for every order over $200. They work with a local company called Carbon Neutral to select the right type of native tree for the time of year, and plant it in an area that needs it most.

So, Aussies and New Zealanders, the choice is clear: go forth and support the kind of people who run thoughtful online shops and make unsuspecting kittens pose with quality sex toys. Who are we to support if not folks like that?

  • Dane

    Mona 2 is already sold out. I think your work here is done!

  • As you may know, I have 3 animal lodgers……..a confused dog, a fussy eating cat and a kitten who hordes random bits out the plastic recycle bin. The only shots I get with my sex toys and the dog, are of benni sneaking in and grabbing a dildo. Which tends to end up blurry and gives me a 10 minute exercise of running about the house like a nutter on an open day, until I get the sex toy back.

    However, that kitten is too cute!

  • WhitneyM

    Wonderful recommendation! I only wish I didn’t already purchase the majority of the recommendations list from overseas companies.
    I actually saw the kitten circulating social media before you posted it here. Good work MissX!

  • It’s baaack!

  • Little Hussy

    Thank you for recommending those websites, its a big help to those who are looking adult toys.

  • MissX

    We are very flattered! Thank you all for the kind and sweet words. They mean a world to us!

  • br0kenbutterfly

    OMG. I love you for posting this (as someone who once asked you where on earth to find good sex toy shops that ship to NZ). If you pressure them to stock Sliquid and the Joque harness Ill love them (and you) forever 🙂

  • CrystalTippedWings

    A bit outside my price range at the moment but good to know all the same. 🙂 I really like their environmentally friendly focus and them trying to keep everything safe in terms of using the correct materials etcetera. 🙂

    My best suggestion for them would be to stock some good quality but cheaper toys to help entice new comers through their doors. Also for those like me who are still playing around and getting the feel for what they like, and can’t afford to buy something that’s $100-200 on the hope they’ll like it, having some cheaper toys to mess around with would be a real plus.

    Dangerious Lilly recently posted a list of safe sex toys under $35 as well as a list of sex toys she considers the best with another short list of recomendations of toys under $50 that they might be interested in if you feel like passing on the links below. 🙂


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